Client: Village Draft House/Bass Lake Draft House
- More than 2,000 weekly emails per restaurant enjoys above industry standard open rates
- Birthday emails drive continuous stream of patron traffic to restaurant
- Designed, implemented, and manage weekly email communications program.
- Initiated Facebook campaign to build up Fan base on corporate pages
- Designed websites. Created engagement mechanisms such as weekly poll question and calendar of events
- Designed, purchased and managed online advertising on NewsObserver.com and WRAL.com.
- Develop POP materials to promote events like Brewery Tap Takeovers.
Table Tent cards to build fan base
Draft Cards to gather customer info
Special Event Posters
Fan Engaged Facebook Page
Website with food and beer offerings plainly visible