Client: Village Draft House/Bass Lake Draft House
- More than 2,000 weekly emails per restaurant enjoys above industry standard open rates
- Birthday emails drive continuous stream of patron traffic to restaurant
- Designed, implemented, and manage weekly email communications program.
- Initiated Facebook campaign to build up Fan base on corporate pages
- Designed websites. Created engagement mechanisms such as weekly poll question and calendar of events
- Designed, purchased and managed online advertising on NewsObserver.com and WRAL.com.
- Develop POP materials to promote events like Brewery Tap Takeovers.
Table Tent cards to build fan base
Draft Cards to gather customer info
In-store promotions
Special Event Posters
Email Newsletter
Fan Engaged Facebook Page
Website with food and beer offerings plainly visible