United Phosphorus Inc.— Manufacturer of herbicides and pesticides for agricultural use

Challenge — Increase sales Creative Approach — Create strong brand identity and liven up subject matter with “tongue-in-cheek” headlines

Execution — Advertise in trade publications. Flexible trade show display that can be easily changed to present product specific to crop in region. Tear proof application rate cards

Results — 42% increase is sales

Awards & Recognitions — National “Best of NAMA” Award