Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies

Business Challenge — Recapture name recognition and sales leadership position in the US

Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies

Strategy — Stand out in publications crowded with equipment ads

Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall

Results — US sales up 38% in one year. Mascot creative campaign acclaimed throughout industry

Awards & Recognitions — Published in Creativity Annual, international showcase for outstanding work in advertising and graphic design