Most, if not all, of the Fortune 500 companies have it figured out already. Most of theFortune 1000 companies also have it figured out. There are still hold-outs in the corporate world, however, when it comes to responsive website design. A few corporations simply haven’t gotten the message yet that the online world has changed profoundly due to the introduction of a plethora of connected mobile devices. If they don’t make the switch to a responsive design solution soon, these corporations are going to get left behind when it comes to making the most of their websites for online marketing, social media and eCommerce.

Old Excuses Don’t Work Anymore

Up until a few years ago, companies that hadn’t yet incorporated a responsive or adaptive element to their websites might have been able to explain their inaction by claiming that their customers or clients simply weren’t using mobile enough to justify the expense of a major website overhaul. Those old excuses no longer work. Here’s why:

The overwhelming switch to Internet-capable smartphones is old news. Nearly two-thirds of the 94 percent of Americans who own a cell phone own a smartphone ( In other nations, including Australia, the United Kingdom, South Korea, China and Italy, the percentage of smartphone usage is even higher than it is in theUnited States. In China, which is the most populous nation on Earth, 66 percent of cell phone users own smartphones (Source:

What do people do with smartphones once they have one? Using a website browser accounts for 20 percent of the total time a smartphone user spends on his or her phone. While 20 percent might seem to be a small percentage compared to the 80 percent of time smartphone users spend on apps, 20 percent still means that one out of every five minutes is spent looking at a website (Source: Furthermore, 82 percent of American smartphone owners state that they use the device to browse the Web at least sometimes