Client: Raleigh Orthopaedic Clinic

Guide development and implementation of annual marketing plan

Branding: Completed redesign of primary and secondary service line logos, wrote brand standards guide in 2013

Print advertising: conceived, wrote, designed, photographed ads for service lines including Urgent Care, Therapy Services, Kid’s Orthopaedics, and division Athletes’ Performance at Raleigh Orthopaedic.

POP: concepted, wrote and designed posters for lobby areas and exam rooms in new 90,000 square foot building that opened in July 2013.

Radio: Hired John Forslund to voice radio spots, interviewing the ROC physicians about common orthopaedic topics. Structured deal with sports radio station for specific daily placement and accompanying promotional liners.

Incorporated ROC relationship with Carolina Hurricanes and NC State as their official team orthopaedists into the marketing and advertising. Leveraged relationships for benefit of client through use of NC State coaches in print advertising.

Designed online banner ads for CarolinaHurricanes.com, WRAL.com, and NewsObserver.com. Tracked impressions, clicks, and (when used) event sign-ups generated.

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