Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners
Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]
Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated. Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.
Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]
Client: Integrated BioChem - Integrated BioChem is an industrial biotechnology company creating a profitable and sustainable business by converting organic waste streams into useful products using natural biological processes. Developed company name Identity: logo, color palette, font style, general appearance Designed collateral materials Designed website Created process and management infographics
KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]