TECAN GenMate Slider

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A slide rule salesman can use as a comparison guide

Erimos Pharmaceuticals

  Start up drug discovery company. From the headline to the tagline and even directing the photographer in Utah over cell phone capturing the sun rays peeking through "The Devil's Eye".

United Phosphorus

The "Bugs Taking a Bite Out of Your Cotton" increased sales in the region advertised by 40 percent.

TECAN

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Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]

Pro Audi Magazine

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Dealer and consumer magazine (certain sections removed for consumer version).

Audi Safety

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Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated.  Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.

Audi Engineering Fact Books

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Audi Engineering Factbooks and Performance Bonus Program. Sales training manuals, each with over 200 pages per vehicle with x-ray style illustrations of vehicle and engine.

Smart Living Magazine

          Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]

Kioti Tractor

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KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]

Tecan Twister

Display wall for High-Throughput Microplate Handling robotics

Totes Packaging

The flagship design for the future of all Totes packaging utilizing the surface area of the top of the box to add more product visibility.

Audi of America

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Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]

Towle Silversmiths

One of a line of packaging designs that has signifies the identity of Towle Silversmith