Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]
Inspired by the architectural features designed by renowned architect I. M. Pei for the Jacobs Javits Center, I incorporated the geometric elements of the glass portions of the structure as well as mirroring the solid portions into an "I Love New York" (heart - top curves) and "The Big Apple" overall shape with stem and leaf [...]
Looks may be deceiving. Though simple in appearance - the development of the icon has many layers. The region that this arts organization supports is noted as the Triangle (three city locations that make an acute triangle). This accounts for the the triangle above the characters, an "ae" ligature completes the design. If we look deeper [...]
The logo combines two free form shapes in an embrace revealing a heart as the overall image represents a tooth. Rather than executing a symbol of the procedure with screws in bone, I decided the direction was more into the compassion and care given by the provider.
This logo was designed with the ability to appear about the size of the tip of your pinky and as well as on a billboard (as in all my logo development). The strawberry and leaves are highly indicative of the "North Carolina Strawberry", having three leaves and a heart shape. Always ready to make a pun, "Just [...]
Designed to appeal to its audience, the Burley USA logo incorporates a strong, rough-hewn rustic design element similar to posters of the old west. The symbol was used on a wide variety of premium items such as belt buckles, lapel pins, flags, hats, pencils, etc. The logo was part of an ongoing branded information / education campaign for [...]
Created this logotype and symbol for the leading cancer research center is the southeast incorporating a butterfly as the symbol for metamorphosis and positive change the logotype continues to support the parent brand reflected in font design and color pallette.
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, VideoMorrow
Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]