Johnson Lexus

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Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners  

TECAN GenMate Slider

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A slide rule salesman can use as a comparison guide

TECAN Sliderule

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Sliderule demonstrating flexible / expandable product line.

Sandoz Pharmaceuticals

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Dimensional Mailer for Infertility Symposia – Sandoz Pharma –50% Response Rate

Wireframe

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Wireframe of new social networking arena that incorporates web, cell, and television. Web audience is Chief Marketing officers, product audience is 15 - 45 new technology users.

NFL Wireframe

Comprehensive layout for new web site featuring live news feeds, games, real-time chat, blogs, and personal live video.

United Phosphorus

The "Bugs Taking a Bite Out of Your Cotton" increased sales in the region advertised by 40 percent.

TECAN

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Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]

Pro Audi Magazine

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Dealer and consumer magazine (certain sections removed for consumer version).

Audi Safety

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Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated.  Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.

Audi Engineering Fact Books

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Audi Engineering Factbooks and Performance Bonus Program. Sales training manuals, each with over 200 pages per vehicle with x-ray style illustrations of vehicle and engine.

Smart Living Magazine

          Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]

Jacob Javits Center

Inspired by the architectural features designed by renowned architect I. M. Pei for the Jacobs Javits Center, I incorporated the geometric elements of the glass portions of the structure as well as mirroring the solid portions into an "I Love New York" (heart - top curves) and "The Big Apple" overall shape with stem and leaf [...]

Triangle Arts and Entertainment

Looks may be deceiving. Though simple in appearance - the development of the icon has many layers. The region that this arts organization supports is noted as the Triangle (three city locations that make an acute triangle). This accounts for the the triangle above the characters, an "ae" ligature completes the design. If we look deeper [...]

Triangle Implant Center

The logo combines two free form shapes in an embrace revealing a heart as the overall image represents a tooth. Rather than executing a symbol of the procedure with screws in bone, I decided the direction was more into the compassion and care given by the provider.

Burley USA

Designed to appeal to its audience, the Burley USA logo incorporates a strong, rough-hewn rustic design element similar to posters of the old west. The symbol was used on a wide variety of premium items such as belt buckles, lapel pins, flags, hats, pencils, etc.  The logo was part of an ongoing branded information / education campaign for [...]

Mary Telfair Women’s Hospital

Created this logo for the oldest "Women's Hospital" in the United States incorporating elements of faith, gender, and unifying the brand with font design and color palette.

Hendrick

We’ve had some nice success stories with Hendrick Chrysler Jeep over the years, primarily in traditional media. As the marketplace has changed and the automotive world has been hurt by the recent recession, we’ve modified our strategies. Nearly 85% of people shopping for a vehicle go online to research and compare before they ever visit [...]

Companion Animal Hospital

Consistently above industry standards Companion Animal Hospital gets 40%+ open rate.

Integrated BioChem

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  Client: Integrated BioChem - Integrated BioChem is an industrial biotechnology company creating a profitable and sustainable business by converting organic waste streams into useful products using natural biological processes. Developed company name Identity: logo, color palette, font style, general appearance Designed collateral materials Designed website Created process and management infographics  

Village Draft House

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Social Media Marketing Website Design Facebook Google Plus E-Newsletter

Kioti Tractor

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KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]

Tecan Twister

Display wall for High-Throughput Microplate Handling robotics

Totes Packaging

The flagship design for the future of all Totes packaging utilizing the surface area of the top of the box to add more product visibility.

Audi of America

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Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]