Dealer and consumer magazine (certain sections removed for consumer version).
Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated. Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.
Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, VideoMorrow
Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]