Johnson Lexus

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Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners  

TECAN GenMate Slider

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A slide rule salesman can use as a comparison guide

TECAN Sliderule

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Sliderule demonstrating flexible / expandable product line.

Sandoz Pharmaceuticals

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Dimensional Mailer for Infertility Symposia – Sandoz Pharma –50% Response Rate

PWCG Landing Page

Targeted landing page for Google Adwords and reMarketing initiatives.

Erimos Pharmaceuticals

  Start up drug discovery company. From the headline to the tagline and even directing the photographer in Utah over cell phone capturing the sun rays peeking through "The Devil's Eye".

United Phosphorus

The "Bugs Taking a Bite Out of Your Cotton" increased sales in the region advertised by 40 percent.

Tobacco Associates

Developed hand painted ads illustrating international sports attracting attention in standard trade magazines for the sale of US Tobacco overseas. Ads appeared in four languages; Spanish, French, English, and Cantonese.

TECAN

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Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]

Pro Audi Magazine

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Dealer and consumer magazine (certain sections removed for consumer version).

Audi Safety

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Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated.  Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.

Audi Engineering Fact Books

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Audi Engineering Factbooks and Performance Bonus Program. Sales training manuals, each with over 200 pages per vehicle with x-ray style illustrations of vehicle and engine.

Smart Living Magazine

          Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]

Jacob Javits Center

Inspired by the architectural features designed by renowned architect I. M. Pei for the Jacobs Javits Center, I incorporated the geometric elements of the glass portions of the structure as well as mirroring the solid portions into an "I Love New York" (heart - top curves) and "The Big Apple" overall shape with stem and leaf [...]

Triangle Arts and Entertainment

Looks may be deceiving. Though simple in appearance - the development of the icon has many layers. The region that this arts organization supports is noted as the Triangle (three city locations that make an acute triangle). This accounts for the the triangle above the characters, an "ae" ligature completes the design. If we look deeper [...]

Triangle Implant Center

The logo combines two free form shapes in an embrace revealing a heart as the overall image represents a tooth. Rather than executing a symbol of the procedure with screws in bone, I decided the direction was more into the compassion and care given by the provider.

Bike Challenge

Event logo for 24-hour stationary bike marathon to raise money for non-profit of choice. Produced in ads, t-shirts, caps, and water bottle giveaways.

Carolina Cotton Growers

Unique to cotton grown in North Carolina is the 5 section cotton boll with planting rows became the logo for the Carolina Cotton Growers Association.

Exchange Notes

Logotype and symbol for financial trading company. Definition: Exchange-traded note. An exchange-traded note (ETN) is a senior, unsecured, unsubordinated debt security issued by an underwriting bank. Similar to other debt securities, ETNs have a maturity date and are backed only by the credit of the issuer.

Baccigalupe’s

Character design to appear in multiple color or black and white for Italian Restaurant.  The restaurant name is from a food cart character made popular from the successful Abbott and Costello TV series.

XPO

This logo reflects the fast motion of a magnetically driven and optically targeted medical device that rapidly measures samples in a large scale laboratory.

Lewis Cancer and Research Pavillion

Created this logotype and symbol for the leading cancer research center is the southeast incorporating a butterfly as the symbol for metamorphosis and positive change the logotype continues to support the parent brand reflected in font design and color pallette.

Mary Telfair Women’s Hospital

Created this logo for the oldest "Women's Hospital" in the United States incorporating elements of faith, gender, and unifying the brand with font design and color palette.

Yokohama

Companion Animal Hospital

Consistently above industry standards Companion Animal Hospital gets 40%+ open rate.

Triangle Arts and Entertainment

Magazine devoted to supporting the visual and performing arts in central North Carolina. Recognized by Google as the leading source for breaking entertainment news. trian

Integrated BioChem

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  Client: Integrated BioChem - Integrated BioChem is an industrial biotechnology company creating a profitable and sustainable business by converting organic waste streams into useful products using natural biological processes. Developed company name Identity: logo, color palette, font style, general appearance Designed collateral materials Designed website Created process and management infographics  

Wake Internal Medicine – Reputation Management

Our medical client had two offices seeing patients. We evaluated where patients were leaving reviews and where those sites were appearing in search results. The medical specialty sites (ie, Vitals.com) feature individual doctor reviews and those were positive. The primary office had one Google review that was 4 years old and negative. The satellite office [...]

Village Draft House

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Social Media Marketing Website Design Facebook Google Plus E-Newsletter

Wake Internal Medicine and Pediatrics

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Wake Internal Medicine and Pediatrics Customer Retention Management and communications with email newsletter corresponding with print and website.

Birth Planner Telfair Woman’s Hospital

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360 birth planner outlinning all stages of pregnancy.    

Goldberger Doll

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One of a line of children's toy doll product packaging for Goldberger Doll.

Kioti Tractor

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KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]

Tecan Twister

Display wall for High-Throughput Microplate Handling robotics

Totes Packaging

The flagship design for the future of all Totes packaging utilizing the surface area of the top of the box to add more product visibility.

Audi of America

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Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]

Jag

  Website design for interactive multi-social-media platform

Carolina Heart

Ad series:  You Check the Things that are Most Important to You.  Do you Check Your Heart?