Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners
Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]
Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated. Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.
Monthly lifestyle magazines direct to the patient. Each service line is represented. Feature story based upon newest technology or service. Tear out calendar keeps patient engaged. Design directed toward "Avid Partners", family health decision makers sponsored by St. Joseph's/Candler Healthcare System. I developed a monthly editorial calendar, monthly color palette as [...]
Inspired by the architectural features designed by renowned architect I. M. Pei for the Jacobs Javits Center, I incorporated the geometric elements of the glass portions of the structure as well as mirroring the solid portions into an "I Love New York" (heart - top curves) and "The Big Apple" overall shape with stem and leaf [...]
Looks may be deceiving. Though simple in appearance - the development of the icon has many layers. The region that this arts organization supports is noted as the Triangle (three city locations that make an acute triangle). This accounts for the the triangle above the characters, an "ae" ligature completes the design. If we look deeper [...]
The logo combines two free form shapes in an embrace revealing a heart as the overall image represents a tooth. Rather than executing a symbol of the procedure with screws in bone, I decided the direction was more into the compassion and care given by the provider.
Logotype and symbol for financial trading company. Definition: Exchange-traded note. An exchange-traded note (ETN) is a senior, unsecured, unsubordinated debt security issued by an underwriting bank. Similar to other debt securities, ETNs have a maturity date and are backed only by the credit of the issuer.
Created this logotype and symbol for the leading cancer research center is the southeast incorporating a butterfly as the symbol for metamorphosis and positive change the logotype continues to support the parent brand reflected in font design and color pallette.
Client: Integrated BioChem - Integrated BioChem is an industrial biotechnology company creating a profitable and sustainable business by converting organic waste streams into useful products using natural biological processes. Developed company name Identity: logo, color palette, font style, general appearance Designed collateral materials Designed website Created process and management infographics
Our medical client had two offices seeing patients. We evaluated where patients were leaving reviews and where those sites were appearing in search results. The medical specialty sites (ie, Vitals.com) feature individual doctor reviews and those were positive. The primary office had one Google review that was 4 years old and negative. The satellite office [...]
KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, VideoMorrow
Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]