Start up drug discovery company. From the headline to the tagline and even directing the photographer in Utah over cell phone capturing the sun rays peeking through "The Devil's Eye".
Inspired by the architectural features designed by renowned architect I. M. Pei for the Jacobs Javits Center, I incorporated the geometric elements of the glass portions of the structure as well as mirroring the solid portions into an "I Love New York" (heart - top curves) and "The Big Apple" overall shape with stem and leaf [...]
Looks may be deceiving. Though simple in appearance - the development of the icon has many layers. The region that this arts organization supports is noted as the Triangle (three city locations that make an acute triangle). This accounts for the the triangle above the characters, an "ae" ligature completes the design. If we look deeper [...]
The logo combines two free form shapes in an embrace revealing a heart as the overall image represents a tooth. Rather than executing a symbol of the procedure with screws in bone, I decided the direction was more into the compassion and care given by the provider.
This logo was designed with the ability to appear about the size of the tip of your pinky and as well as on a billboard (as in all my logo development). The strawberry and leaves are highly indicative of the "North Carolina Strawberry", having three leaves and a heart shape. Always ready to make a pun, "Just [...]
Logotype and symbol for financial trading company. Definition: Exchange-traded note. An exchange-traded note (ETN) is a senior, unsecured, unsubordinated debt security issued by an underwriting bank. Similar to other debt securities, ETNs have a maturity date and are backed only by the credit of the issuer.
Designed to appeal to its audience, the Burley USA logo incorporates a strong, rough-hewn rustic design element similar to posters of the old west. The symbol was used on a wide variety of premium items such as belt buckles, lapel pins, flags, hats, pencils, etc. The logo was part of an ongoing branded information / education campaign for [...]
We’ve had some nice success stories with Hendrick Chrysler Jeep over the years, primarily in traditional media. As the marketplace has changed and the automotive world has been hurt by the recent recession, we’ve modified our strategies. Nearly 85% of people shopping for a vehicle go online to research and compare before they ever visit [...]
Client: Integrated BioChem - Integrated BioChem is an industrial biotechnology company creating a profitable and sustainable business by converting organic waste streams into useful products using natural biological processes. Developed company name Identity: logo, color palette, font style, general appearance Designed collateral materials Designed website Created process and management infographics
KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, VideoMorrow
Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]