Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners  

  Start up drug discovery company. From the headline to the tagline and even directing the photographer in Utah over cell phone capturing the sun rays peeking through "The Devil's Eye".

The "Bugs Taking a Bite Out of Your Cotton" increased sales in the region advertised by 40 percent.

Developed hand painted ads illustrating international sports attracting attention in standard trade magazines for the sale of US Tobacco overseas. Ads appeared in four languages; Spanish, French, English, and Cantonese.

Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies Business Challenge — Recapture name recognition and sales leadership position in the US Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies Strategy — Stand out in publications crowded with equipment ads Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall Results — US [...]

KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]

Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]

Ad series:  You Check the Things that are Most Important to You.  Do you Check Your Heart?