Johnson Lexus Campaign Elements consisting of Billboard, Full Page Advertising, and Social Media Banners
Plagued by sales loss due to unintended acceleration the "Take Control" campaign was initiated. Among the showroom collateral was this piece I developed after 17 days traveling throughout Germany visiting with scientists and engineers of each department.
We’ve had some nice success stories with Hendrick Chrysler Jeep over the years, primarily in traditional media. As the marketplace has changed and the automotive world has been hurt by the recent recession, we’ve modified our strategies. Nearly 85% of people shopping for a vehicle go online to research and compare before they ever visit [...]
KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere) Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral Results — Dealer network increased [...]
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, VideoMorrow
Audi of America — European car manufacturer Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base Execution — Dealer “safety” [...]