Project Description
Tecan US — Switzerland-based manufacturer of laboratory automation equipment and supplies
Business Challenge — Recapture name recognition and sales leadership position in the US
Audience — Professionals who influence lab equipment purchasing decisions for research laboratories and drug discovery companies
Strategy — Stand out in publications crowded with equipment ads
Execution — Campaign featured a Toucan mascot to distinguish ads and increase name recall
Results — US sales up 38% in one year. Mascot creative campaign acclaimed throughout industry
Awards & Recognitions — Published in Creativity Annual, international showcase for outstanding work in advertising and graphic design
