Project Description
KIOTI Tractor — Tractor manufacturer featuring equipment for the farmer and farm-hobbyistChallenge — Grow dealer network in market dominated by other leading manufacturers with high name recognition (i.e., John Deere)
Creative Execution — Develop campaign featuring a memorable homonym — “coyote”. Pure Animal theme campaigned across print, broadcast, and collateral
Results — Dealer network increased by 85% in first year of campaign
Awards & Recognitions — National Agri-Marketing Association (NAMA)