Project Description

Designed to appeal to its audience, the Burley USA logo incorporates a strong, rough-hewn rustic design element similar to posters of the old west. The symbol was used on a wide variety of premium items such as belt buckles, lapel pins, flags, hats, pencils, etc.  The logo was part of an ongoing branded information / education campaign for Philip Morris.  The CRM program also included training videos, newsletters, calendars, quarterly reports, and an advisory board.