Project Description

Audi of America — European car manufacturer

Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation

Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base

Execution — Dealer “safety” sales training modules inclusive of case studies, reports, and demonstrative slide rules — Showroom collateral about Audi’s heritage and commitment to safety — Dealer magazine on sales techniques

Results — 6% increase in sales first quarter

Awards & Recognitions — American Graphic Design — Ad Club of New York — Magazine Design and Production