Google SEO iconIf you want to get higher search engine rankings, I recommend a strategy called “Landing Page SEO.” In a nutshell, you build 1 high-quality landing page for each of your target keyword phrases. Then, you track your monthly SEO results and improve each of your landing pages based on those results. Here’s a simple 5-step process you can use…

1. Identify your target keywords.

Great SEO begins with keywords. If you choose the wrong keywords, it could mean spending lots of time building an SEO campaign that never matures. If you choose the right keywords, on the other hand, you can make progress faster and get results sooner. I recommend choosing 5-15 keyword phrases and no more to start. The fewer the keywords, the better. You want to be laser-focused with your SEO, so the more keywords you need to manage, the more difficult that process will be. Be sure the keywords you do choose are highly relevant to your type of business.

2. Run an initial rankings report.
Once you know which keywords you want to target, you need to run an initial rankings report for Google, Yahoo, and Bing — the 3 most important search engines. Running an initial rankings report is something like weighing yourself just before starting a weight loss routine or diet. You need to face reality and accept where you really are. Denial is a real obstacle, and taking stock of where your website currently ranks right now will help you face reality immediately.

3. Create a landing page for each keyword.
Next, you’ll need to begin building your landing pages. In most cases, you’ll need one landing page for each keyword phrase. Sometimes, you may have several keywords that can be easily batched together under the same landing page. But if you’re just getting started with this process, you’ll probably want your keywords to be unique and distinct enough to represent separate landing pages. Your landing pages should be 750-1500 words or so. Longer definitely is better, though not always necessary. Start with 750-1000 words and add length if you’re not getting page one results.

4. Track your rankings progress monthly.
Each month, you should run another rankings report t