
Audi of America
Automotive, Broadcast Advertising, Brochures, Collateral Materials, Packaging, Print Advertising, Video
Audi of America — European car manufacturer
Challenge — Grow sales in the face of significant loss in US sales and market share after “unintended acceleration” accidents and litigation
Strategy — Equip sales teams to communicate Audi’s commitment to safety and provide support for building on loyalty of current customer base
Execution — Dealer “safety” sales training […]