Erimos Pharmaceuticals — Start up drug development company with unique productderived from desert plantChallenge — Attract investors

Creative Approach — Develop campaignable theme based on unique product origin

Creative Execution — Campaign: “Brighter Medicines. Brighter Futures” with imagery that features a sun flare with positive people. Execute theme throughout website, product sheets, and company brochure

Results — Garnered three major investors within the first quarter