About Morrow

This author has not yet filled in any details.
So far Morrow has created 20 entries.

Design for Production

Have you ever noticed professionally printed materials that came out all wrong? They looked like projects with RGB low res images combined with PMS solid color and CMYK color engines reproducing the same color red in different hues or poor quality jpegs saved as eps files hoping that they are scalable to billboard size resulting in […]

By |April 14th, 2016|Rule of Thumb|Comments Off on Design for Production

7 Need-To-Know Social Media Terms for 2016

Our friends at Sprout Social have come up with and interesting list of social media terms that will be slung around the conference table for 2016. Some may seem obvious to you, but then it’s always good to take a refresher course and relearn things you think you already know.

You’ve heard it a million […]

By |January 13th, 2016|Tech Notes|Comments Off on 7 Need-To-Know Social Media Terms for 2016

Keep Your Message on Point with On-Page Optimization

When preparing your release to the media use your tactic of having your message optimized on your page.  Be sure to include the keywords and phrases that best point to your product or company.  In addition, supply your document with hot links connecting to each element of discussion to the relevant page of your […]

By |August 18th, 2015|Rule of Thumb|Comments Off on Keep Your Message on Point with On-Page Optimization

Facebook Checklist

Titled as facebook Marketing Strategies by  – this handy checklist is a good desktop reference for marketers exploring facebook as part of their social marketing mix.

By |June 2nd, 2015|Rule of Thumb|Comments Off on Facebook Checklist

Facebook Allows Animated Gif in Personal News Stream

http://www.forbes.com/sites/amitchowdhry/2015/06/01/facebook-starts-supporting-animated-gifs/

What’s good for your facebook profile I hope will soon be good for your fanpage. In this way you can have a rotating banner ad or movie short animation similar to those on websites and supported by a few “enlightened” mail clients appear in your facebook news stream.

For marketeers, his is a step in […]

By |June 2nd, 2015|Tech Notes|Comments Off on Facebook Allows Animated Gif in Personal News Stream

Painting on a Small Scale

I just started painting. I bought some acrylics to fix some scratches in my wifes Christmas manger and thought “what a waste it would be” to let these paints just sit in a box somewhere forgotten and not used.

So, I decided to try my hand again – old as it may be.

The first time […]

By |March 31st, 2015|Just for Fun|Comments Off on Painting on a Small Scale

Principles of Design: Unity

The principle of unity is perhaps the most important of the design principles, yet it is often the most difficult to understand. Unity is the fundamental principle of design and it is supported by all the other principles. If a design is not unified, it cannot be considered successful.

Unity creates an integrated image in […]

By |December 7th, 2014|Rule of Thumb|Comments Off on Principles of Design: Unity

Principles of Design: Spacial Relationship

Space, in two-dimensional design, is essentially flat; it has height and width, but no depth. There are certain visual cues, however, that can create the illusion of space in the mind of the viewer. By using those cues, artists and designers can create images that are interpreted as three-dimensional.

Size is one of the easiest […]

By |December 7th, 2014|Rule of Thumb|Comments Off on Principles of Design: Spacial Relationship

Principles of Design: Balance

Balance is the equal distribution of visual weight in a design. Visual balance occurs around a vertical axis; our eyes require the visual weight to be equal on the two sides of the axis. We are bilateral creatures and our sense of balance is innate. When elements are not balanced around a vertical axis, […]

By |December 7th, 2014|Rule of Thumb|Comments Off on Principles of Design: Balance

Psychology of Color

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element […]

By |December 6th, 2014|Rule of Thumb|Comments Off on Psychology of Color